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Multilingual CRO: Landing Pages that Convert Across Markets
A framework to align copy, offers and social proof per market, and test systematically to increase qualified leads.
One landing page rarely fits every market. Here’s how we structure multilingual CRO to increase qualified B2B leads consistently.
Align copy and offers with search intent per locale
- Build a per-locale research sheet with primary queries and pains.
- Adapt headline, subhead and primary CTA to intent (evaluate vs. buy).
- Localize pricing ranges, compliance notes and examples.
Social proof that resonates
- Use market-relevant logos and testimonials.
- Translate case outcomes with numbers; avoid literal translations.
- Add review badges or certifications used in that region.
Reduce friction where it matters
- Shorten forms to qualification essentials.
- Offer async booking (calendar) and email fallback per locale.
- Make legal text readable and localized.
Test systematically
- Prioritize tests with highest potential: headline clarity, offer order, CTA wording.
- Segment heatmaps and analytics by device and country.
- Run for one buying cycle; avoid underpowered tests.
Tooling
- GA4 events, Hotjar/Clarity heatmaps, your A/B tool of choice.
Related
- Technical i18n setup → /blog/Streamlined_and_Effective
- International SEO playbook → /blog/International_SEO_Playbook_Keyword_Mapping_Hreflang_and_Country_Landing_Pages
Next steps
We can help you ship a multilingual CRO program that compounds.
- Get a free assessment → /freequote
- Talk to an engineer → /meet
- Start optimizing → /contact
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