Your website gets 10K monthly visitors. Your blog ranks for great keywords. Your design looks professional. But you’re getting 2 leads per month. Sound familiar? The problem isn’t traffic—it’s conversion.

Why your website is a lead generation failure

• Generic homepage: Visitors don’t know what you do in 5 seconds
• Buried contact forms: “Contact Us” hidden in footer, not above the fold
• No lead magnets: Nothing valuable to exchange for email addresses
• Weak value propositions: “We’re the best” doesn’t differentiate you
• No social proof: Zero testimonials, case studies, or customer logos

The conversion killers you’re ignoring

1. Homepage confusion

• 5 different CTAs competing for attention
• No clear “what we do” statement
• Generic stock photos instead of real customers
• Pricing hidden or “Contact for pricing” (conversion killer)

2. Trust signals missing

• No customer testimonials above the fold
• Missing security badges, certifications
• No “About” page with real team photos
• Zero case studies or success stories

3. Lead capture strategy broken

• Forms asking for too much information
• No progressive profiling
• No follow-up sequence for new leads
• No lead scoring or qualification

The 4-step lead generation fix

1. Homepage that converts

• Single, clear value proposition
• One primary CTA above the fold
• Customer logos and testimonials
• Clear “what we do” in 10 words or less

2. Lead magnets that work

• Industry-specific checklists or templates
• Free audits or assessments
• Webinar recordings or case studies
• Tools or calculators relevant to your audience

3. Forms that don’t scare people away

• Max 3 fields for initial capture
• Progressive profiling for follow-up forms
• Clear value exchange (“Get free template”)
• Mobile-optimized with auto-fill

4. Follow-up that nurtures

• Welcome email sequence (5-7 emails)
• Lead scoring based on behavior
• Sales team alerts for hot leads
• Retargeting campaigns for non-converters

Real results from proper lead generation

• B2B agency: 2 leads/month → 47 leads/month in 90 days
• SaaS company: 1.2% conversion → 6.8% conversion rate
• Consulting firm: $0 in pipeline → $180K pipeline in 6 months

The hidden cost of poor lead generation

Every month with poor conversion costs you $25K+ in lost revenue (at $5K average deal value, 5 lost deals). Fix the conversion, not just the traffic.

Common mistakes that kill lead generation

• Asking for phone number on first form
• No lead nurturing sequence
• Generic “Contact Us” instead of specific offers
• No retargeting for website visitors
• Sales team doesn’t follow up on leads

Related reads

• CRO with heatmaps → /blog/The_Power_of_Heat_Maps_in_Web_Design
• Multilingual CRO → /blog/Multilingual_CRO_Landing_Pages_Copy_Offers_and_Social_Proof_Per_Market

Ready to start generating real leads?

We audit websites and fix conversion issues that cost you thousands in lost revenue monthly.

• Get a free lead generation audit → /freequote
• See our conversion case studies → /contact
• Book a strategy call → /meet