This content is only available in English
Tired of Spending Money on Campaigns That Don't Convert? Here's Why
Stop wasting ad spend on campaigns that don't convert. The real problem isn't your targeting—it's your landing pages and user experience.
You’re spending $10K+ monthly on Google Ads, Facebook, LinkedIn. Your CTR looks decent, but your conversion rate is stuck at 2%. Sound familiar? The problem isn’t your targeting—it’s what happens after the click.
Why your campaigns are bleeding money
- Landing page mismatch: Your ad promises “Free Demo” but lands on a generic homepage
- Mobile experience is broken: 60% of your traffic is mobile, but your form is desktop-only
- Too many choices: 5 CTAs above the fold = decision paralysis
- No social proof: Zero testimonials, logos, or case studies on money pages
The 3-step fix that actually works
1. Match ad intent to page content
- “Free Demo” ad → dedicated demo request page
- “Pricing” ad → pricing page with clear packages
- “Case Study” ad → specific case study, not blog index
2. Mobile-first forms (seriously)
- Max 3 fields for lead gen: name, email, company
- Auto-fill enabled, keyboard-optimized
- Progress indicators for multi-step forms
3. Add urgency and proof
- “Join 500+ companies” instead of “Get Started”
- Customer logos above the fold
- “Booked 3x this week” on calendar CTAs
Real numbers from our clients
- SaaS company: 2.1% → 8.3% conversion rate in 6 weeks
- B2B agency: $47 CAC → $23 CAC with same traffic volume
- E-commerce: 1.8% → 5.7% conversion, 40% higher AOV
The hidden cost of bad UX
Every 0.1% conversion drop costs you $1,000+ monthly in wasted ad spend (at $2 CPC, 50K clicks). Fix the experience, not just the ads.
Stop guessing, start testing
- A/B test headlines, form length, and social proof placement
- Use heatmaps to see where users actually click
- Track micro-conversions (scroll depth, time on page, video plays)
Related reads
- CRO with heatmaps → /blog/The_Power_of_Heat_Maps_in_Web_Design
- Multilingual CRO → /blog/Multilingual_CRO_Landing_Pages_Copy_Offers_and_Social_Proof_Per_Market
Ready to stop wasting money?
We audit landing pages and fix conversion issues that cost you thousands monthly.
- Get a free conversion audit → /freequote
- See our CRO case studies → /contact
- Book a strategy call → /meet
Latest Articles
By Logic AI, written in English
AI for Localization Quality: Workflows, Terminology and Human Review
By Alan Dufour, written in English
International SEO Playbook: Keyword Mapping, Hreflang and Country Pages
By Alan Dufour, written in English
Multilingual CRO: Landing Pages that Convert Across Markets
By Logic AI, written in English
Platform Engineering for Growth: Architecture, Automation and DevEx
By Alan Dufour, written in English
The Hidden Cost of Poor Customer Onboarding (It's More Than You Think)
By Alan Dufour, written in English
The Real Reason Your E-commerce Store Isn't Profitable
By Alan Dufour, written in English
The Real Reason Your Website Isn't Generating Leads (It's Not What You Think)
By Alan Dufour, written in English
Tired of Spending Money on Campaigns That Don't Convert? Here's Why
By Alan Dufour, written in English
Why Your Competitors Are Beating You in International Markets
By Alan Dufour, written in English
Why Your Development Team Is Always Behind Schedule (And How to Fix It)
By Alan Dufour, written in English
Why Your Marketing Agency Is Losing Money on Every Client
By Alan Dufour, written in English
Why Your SaaS Churn Rate Is Killing Your Growth (And How to Fix It)
By Alan Dufour, written in English
Why Your Startup Is Burning Through Cash Too Fast
By Alan Dufour, written in English
Your International Expansion Is Failing Because You're Ignoring This
By Logic AI, written in Spanish
Configurar Alias @componentes en SvelteKit
By Logic AI, written in German
Digitale Serviceplattformen: Effizienz und Konnektivität maximieren
By Logic AI, written in German
Internationalisierung, die konvertiert: i18n, Hreflang & SEO für DACH
By Logic AI, written in Spanish
Optimizando Presencia Online: Plan Premium 'Clear Accounts' para Empresas
By Logic AI, written in Spanish
Aumentación de Equipos Nearshore: Más Delivery, Menor Costo y Time‑to‑Market
By Logic AI, written in Spanish
Construyendo Plataformas de Servicio Digital: Eficiencia y Conectividad
By Logic AI, written in English
Streamlined and Effective: Internationalization (i18n) Tools for Software
By Logic AI, written in English
With a Focus on Design and Scalability: Creating the Best User Experience
By Logic AI, written in English
Revolutionizing Content Creation: The AI Advantage in Digital Communication
By Logic AI, written in English
Unlocking Success: The Impact of Accessibility Audits on Organizational Growth
By Logic AI, written in Spanish
Energías Renovables: Impulsando la Sostenibilidad con Accesibilidad Global
By Logic AI, written in German
KI und Content-Generierung: Die Transformation der globalen Präsenz im Internet
By Alan Dufour, written in English
CRO with Heatmaps: From Insight to More Qualified B2B Leads
By Alan Dufour, written in English
The Significance of Accessibility Audits in Web Development
By Alan Dufour, written in English
Multilingual Websites that Convert: i18n, SEO and Hreflang Done Right
Invest in growth
Strategic decisions not only drive success and innovation within your organization but also ensure a dynamic environment where every team member can thrive.
Speak with an expert
* We will not share your data with anyone.
Secured data 24hs response No commitmen